Bras

At Victoria's Secret, bras are more than what we do – they're what we're known for. For decades, we've been creating women's bras that combine iconic style with innovative design, helping women everywhere feel confident, comfortable, and unapologetically themselves. Whether you're looking for supportive wired bras, barely-there non-wired bras, confidence-boosting push up bras, versatile strapless bras, flattering balcony bras, everyday T-shirt bras, high-performance sports bras, soft bralettes, breathable cotton bras or beautifully crafted lace bras, every collection is thoughtfully designed with the perfect fit in mind. From our world-famous Bombshell bras, delivering up to two cup sizes of lift, to our ultra-smoothing Body by Victoria collection, every bra is created using expertise you can feel. Discover ultra-lightweight fabrics, memory foam cups that mould to you, flexible underwire technology, smoothing silhouettes and innovative wireless designs that support without compromise. Whether you love timeless neutrals, delicate lace, bold colour or statement styles, you'll find bras for women that work however you want them to. And for the perfect lingerie look? Shop matching knickers. You can also explore our expert Bra Hub Guide for fitting advice, style inspiration, and everything you need to find your perfect match. From everyday essentials to unforgettable sexy bras, discover why Victoria's is loved for its ladies bras around the world.