Push Up Bras

The lift you love, your way. Push up bras are a VS icon for a reason – and there’s more than one way to get that confidence-boosting shape. Want to turn the volume all the way up? Our legendary Bombshell Push-Up uses ultra-soft memory foam to add up to two cup sizes, with an Infinity Edge neckline that stays nearly invisible under clothes. Prefer your lift a little lighter? Look for clever hidden push-up technology and memory foam slings that create natural-looking shape without extra padding (yes, really). You’ll find lace, balcony, non-wired and seamless push up bras throughout our women’s bras, plus iconic Shine Straps when more is definitely more. Make yours a match with women’s knickers, or visit our Push Up Guide to find your perfect level of lift.