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Strapless hero D

The Strapless Bra Guide


SHOP BRALETTES

Say yes to all the strapless, halter neck and super skinny strap tops and dresses – because our strapless and multiway bra edit is here to keep you well supported, supremely comfy and effortlessly chic—always. How do you wear a strapless bra? Well, it’s simple… These designs fasten at the back like your go-to everyday style, just without the over shoulder strap detail. We adore this style of bra because of the flawless silhouette they give and the freedom they offer to wear absolutely anything you want, while forever feeling completely secure. Now, that’s what we call a lingerie drawer saviour.

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Everyday to Extraordinary Strapless Bras

They’re the staple we think every woman needs, but which should you choose? Keep on scrolling to discover the chicest strapless and multiway underwear in just a few of our adored collections.

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BODY BY VICTORIA

A bestseller for a reason – our Body by Victoria strapless designs are dreamt up in super soft material with a memory foam lining that sculpts to the shape of your curves, giving you extra comfort and a rounder silhouette. Choose from tonal nude hues to bolster your everyday edit.

SHOP BODY BY VICTORIA

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LOVE CLOUD

Ready to experience heavenly softness? Say hi to our Love Cloud strapless designs. They have a wireless, pull-on design in a bandeau silhouette, giving a whole new world of comfort and a wear-everywhere lift. What’s not to love?

SHOP LOVE CLOUD

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BARE

Embrace your natural silhouette with our Bare strapless creations. Brought to you in a range of beautiful tonal nudes, ready to become your new go-to. A one stop solution for any look: one multi-wear bra can do it all, it features 12 different multiway strap options from classic to strapless to halter to low back and lots, lots more. 

SHOP BARE

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SEXY ILLUSIONS BY VICTORIA'S SECRET

Sculpt and smooth your beautiful figure with these adored strapless designs. Our Sexy Illusions collection features our innovative side smoothing technology, so you can say farewell to digging in straps. Exclusive non-slip cups and band will make sure you always feel well-supported, from busy days running errands, to dancing the night away with your girls.

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Choose Your Lining Level

Our strapless creations are made for every woman. So, whether you want added volume, lift, a smoothed-over silhouette or lightweight coverage – you get to choose. All of our bras come in different lining levels so you can achieve the look you love.

Unlined – lightweight and breathable, our unlined bras will give you lots of support with less padding.

Lightly lined – hugging your curves in all the right places, our ultra-light lining conforms to your curves with its super soft touch.

Push up – Boost your silhouette with our push up designs – they’ll keep you supported while memory foam or plush padding gently gives a more rounded curvature.


Bra Sizing & Fitting

Some things we always get asked is how a strapless bra should fit, and do I need to size up with a strapless bra? Don’t worry, we’re here with our expert advice.

A strapless bra should effortlessly wrap around your chest, without digging in but also be firm enough to give you all the support you need. We’d say to stick with your regular chest size – but if you prefer a looser style with your everyday bra, you might need to size down with your strapless to give you that secure lift. Let your comfort guide you with this. Our golden rule is to always keep your cup size the same.

If you're still not quite sure, we can help! We’ve made a super handy bra size guide where you can measure yourself in the comfort of your own home. Or, for the ultimate VIP treatment, discover our bra fitting service in our flagship store on Bond Street. We’d love to get you measured, fitted and help discover your next favourite lingerie sets. Just book online and we’ll see you soon.

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