PREGNANCY & NURSING BRAS: 
HERE FOR YOU THROUGH EVERY MOMENT

Early Pregnancy: 
Your First Trimester

When To Invest in Maternity Bras
Wondering what one of the first signs of your body changing in pregnancy is? When your most-loved underwire bra just doesn’t feel right anymore. Tenderness, swelling, and a sudden sensitivity around your ribcage are all normal during this time – it’s your body's way of making room for a new little being, and because of this everything moves, shifts and changes. Even if your cup size hasn’t changed dramatically yet, your comfort level probably has. That’s normal though, and we can help in finding you a new comfy support system.

Bras To Wear In Pregnancy 
In the first trimester, the key is flexibility – super smooth flexibility! Your body is going through a lot of changes and new experiences – the last thing you want is a bra that’s uncomfortable. Well-fitting bras while pregnant mean you have one less thing to worry about. Look for bras made from stretch-friendly fabrics, with wide, soft underbands that won’t dig in. Light support styles like wireless bras, bralettes, and seamless designs are perfect for this transitional phase. And yes, you may want to size up earlier than you expect.

A VS Tip

If your pre-pregnancy bras are leaving marks or you’re having to adjust throughout the day, it’s time to make the switch. Starting with comfort-first options will help reduce breast pain, sore marks around the chest and rubbing irritation in these early stages.
 

Mid-to-Late Pregnancy: 
Your Second & Third Trimester

Your Bump is Blooming
Hello bump! Now that baby has made your tummy grow, your breasts are likely growing too! As your milk ducts expand and your rib cage widens, you’ll need bras that move with you. It’s not just about size, it’s about support that adapts to your changing shape. Lead with comfort and if you haven’t already, now’s the time to ditch the underwire. Here are the features you want to be looking for when finding the best bra during pregnancy…

The Must-Haves:
When it comes to pregnancy lingerie, comfort isn’t a luxury, it’s an essential. As your body begins to change, even in the early weeks, it’s worth investing in bras designed with your evolving shape in mind. Start with adjustable band extenders to make space for your expanding rib cage, they’re a game-changer for keeping your favourite styles wearable that little bit longer. When it’s time to invest in a different bra, look for wide, supportive straps that won’t dig into your shoulders, especially as breast weight increases. Wireless bras and those with soft, flexible underwires (like those in the Body by Victoria collections) help avoid pressure points and minimise discomfort during the day. Cotton-lined cups are also key, they offer breathable softness, reduce irritation, and help regulate temperature, which is especially welcome as hormone fluctuations kick in (say farewell to hot flushes!). Whether you’re craving softness, lift, or a little lace, our collections blend comfort and style to help you feel more you through every trimester.

Thinking Ahead
As your body continues to shift and prepare for what’s next, this is the perfect moment to start thinking ahead… specifically, about nursing-friendly features. If you plan on breastfeeding, even if you’re not breastfeeding yet, building a breastfeeding bra wardrobe that includes nursing options can make all the difference when the time comes (because we’ve got a sneaky suspicion, you’re going to have your hands full). Bras with clip-down cups, are thoughtfully designed for quick, easy access when you need it most, whether it’s the middle of the day or middle of the night. Look for styles with soft stretch zones and flexible fits that adapt with you, offering support without restriction. Investing in a few pieces now, like a comfortable everyday bra or a sleep-ready style, means you’ll be one step ahead. We think feeling ready, confident, and supported at every stage is always a must.

Hello Mama

Bras For When Baby is Here
Welcome to the new chapter. Everything changes when baby arrives, your world, your rhythm, and yes, your bra too. In those early days of round-the-clock feeds and lovely one-on-one moments, comfort and convenience are everything. But that doesn’t mean you need to let go of feeling like you. At Victoria’s Secret, we have bras thoughtfully designed to give you lifecycle support, combining softness, flexibility, and feeding-friendly features with signature VS style. If you haven’t chosen a nursing bra yet, start with styles that offer clip-down cups for easy access, gentle stretch to accommodate size fluctuations, and wider straps for all-day support. Wire-free options can make a world of difference when comfort is key, and sleep bras are a must for those late-night feeds (also giving you somewhere to pop breast pads for when baby starts to go longer between feeds). This is lingerie made for real life – for every feed, every cuddle, and every new beginning. Because even in the middle of motherhood, you deserve to feel supported, seen, and just a little bit like your most confident self.

Key Features to Shop:

• Clip-down or drop-down cups for easy feeding access

• Soft, breathable fabrics for all-day wear

• Stretch fabrics to accommodate fluctuating breast sizes

• Supportive underbands that aren’t wired to keep everything secure and comfy

Your Nursing Bra Wardrobe
From milky spills to waiting just that little bit longer to getting round to washing machine duties – there’s more than one reason why you’ll want more than one nursing bra. Trust us. Here’s our tips on what styles to add to your top drawer:

• 2–3 everyday nursing bras (the ones you’ll wear on repeat)

• 1–2 ultra-soft sleep bras (less support, more smooth comfort)

   • 1 seamless option for discreet wear under tees

• 1 special occasion piece, because feeling beautiful matters too

Post-Weaning Bras

What Comes Next?
At this stage many women notice a loss of volume, a shift in breast shape or position, or ongoing size fluctuations as hormones slowly level out. It’s your body evolving again, and it deserves empathetic lingerie that evolves with it.
At Victoria’s Secret, we’re here for this chapter, too. Post-weaning is the perfect time to revisit your fit and explore styles that help you feel sculpted, supported, and confident. If you’re experiencing a drop in volume, lightly padded or push-up bras like our Very Sexy Push-Up or Body by Victoria™ Lightly Lined can restore shape and give a natural lift where it’s needed most. For softness with support, consider one of our wireless bras.
It's also a fab time to book a fresh fitting – because even if your body’s still finding its rhythm, your comfort shouldn’t have to wait. You’ve welcomed a gorgeous little one to the world, now it’s time to support you too.

The Right Support
Wondering when to transition back and when to invest in a new top drawer refresh? It all comes down to you and your body. If you’re still mid-transition, soft, flexible bras like our Body by Victoria™ Wireless or Cotton Lightly Lined Bralettes offer gentle support without locking you into a long-term fit. These are your go-to temporary heroes: comfortable, breathable, and designed to adapt. But once your size stabilises, it’s time to invest. Think contouring cups, shaping support, and our iconic VS details – styles like our Very Sexy Bombshell or Dream Angels Lace Demi are made to flatter your new silhouette and help you feel truly like yourself again.